CASE STUDY
Glam India Beauty Salon, Texas, USA
Industry: Beauty Industries
Services: Website, SEO, GMB
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Increase in site traffic
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Keywords ranked on first page of Google
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Average yearly increase in overall website traffic
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Organic Keywords Established
Project Overview
Boosting Visibility and Client Acquisition through Digital Marketing
Glam India Beauty Salon, with 6 locations across Texas, was struggling to attract new clients and increase brand awareness online. Their existing website lacked search engine visibility, and their local presence needed optimization to reach potential customers searching for nearby beauty salons.
The Challenge
Glam India Beauty Salon, with 6 locations across Texas, was struggling to attract new clients and increase brand awareness online. Their existing website lacked search engine visibility, and their local presence needed optimization to reach potential customers searching for nearby beauty salons.
Website Development:
Developed a user-friendly and mobile-responsive website showcasing Glam India’s services, locations, and team.
Optimized website content for relevant keywords to improve search engine ranking.
Integrated online appointment booking functionality for seamless customer experience.
Search Engine Optimization (SEO)
Conducted thorough keyword research to identify relevant search terms used by potential clients.
Optimized website content, meta descriptions, and title tags for targeted keywords.
Built high-quality backlinks from reputable websites to improve domain authority.
Implemented ongoing website maintenance and content updates to maintain search engine relevance.
Google Business Profile Optimization and Management
Claimed and optimized individual Google Business Profiles for each salon location.
Ensured consistent NAP (Name, Address, Phone) information across all online directories.
Encouraged customer reviews and responded promptly to build trust and credibility.
Published location-specific content and offers to attract local search traffic.
Results:
Increased website traffic by 50% within 2 months.
Improved website ranking for targeted keywords on search engine result pages (SERPs).
Generated X% more leads and inquiries through the website.
Increased foot traffic and appointments at all salon locations.
Enhanced brand awareness and online reputation in the local market.
Conclusion:
Through our combined efforts of website development, SEO, and local SEO optimization, Glam India Beauty Salon experienced significant growth in online visibility, lead generation, and client acquisition. This case study demonstrates the effectiveness of a data-driven digital marketing strategy in achieving measurable results for local businesses.
Let's talk
Ready to streamline your clinic's operations and achieve similar success? Contact Xira Infotech today and discover how Cliniify and our digital marketing expertise can help you reach your full potential. Schedule a call
Xira Infotech is a full service digital marketing agency specialized in creating digital campaign solutions across the web, mobile and social media platforms that demands creativity and imaginative thinking to execute brilliant results with quality standards. We not only design and manage high quality web and mobile applications for various businesses, but also drive technologically innovative companies with the context of everyday evolving digital space.