CASE STUDY
PaperEkart
Industry: B2B Paper Industries
Services: B2B Marketplace, Branding, SEO & SMM, Mobile App
PaperEkart
PaperEkart is a B2B Multi Vendor Marketplace helping enterprises procure and sell different types of paper, including kraft paper, duplex paper, maplitho paper, sbs paper, fbb paper, and imported paper, along with providing ease of buying and selling used or new machinery related to corrugation industry. This platform is designed to revolutionize the corrugated box industry by providing a virtual stockist platform for corrugators, paper mills, physical stockists and sellers and buyers of machines.
It is an innovative marketplace designed to solve the major problem related to the corrugation industry.
Target Audience
Manufacturing sector, Corrugators and Papermills.
Project Goal
Building An Online Ecommerce Marketplace
The following capabilities are made possible via the website and mobile application.
The founder’s vision was to have a website that brings the ease and agility of e-commerce to the manufacturing sector, corrugators and paper mills.
Facilitating quick liquidation solutions of used machinery to the target audience.
Offering an online marketplace for buying and selling new machinery related to the corrugation industry.
Addressing an industry-wide market gap – How to monetize dead stock of paper?
The goal was to simplify and speed up the monetization of dead stock of kraft paper, duplex paper etc.
Reflecting such diverse service offerings in a website and mobile application.
Brand awareness and organic search visibility with SEO and Social media.
Results
In less than 6 months of running an effective SEO campaign, we came to see the following results.
Delivered interactive and mobile responsive website & mobile application, making it easier to conveniently buy/sell machineries or paper.
Enabled numerous search possibilities depending on different variables, including shade, size, and grade of paper, the brand of papermill, location range of machine, and status of the machine (old or new)
To ensure security and ease of payment transfer, implemented secure and digital payment methods such as UPI, NEFT, and RTGS.
Prompted vendors to advertise their machines on a huge ecommerce marketplace like paperekart.
Ability to upload collected data regarding paper from backend directly to website.
A seamless checkout process is provided on the website and mobile app with options like add to cart, checking out, and add to wishlist.
The seller will receive a push notification whenever an inquiry is received for a listed machine.
An effective paid ad campaign increased product visibility and brand awareness on search engines and social media.
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